What is style? a bogus recognition of your own patterns, says Architect Francois Roche

Read an excerpt from an interview with the French architect.
describe your style, like a good friend of yours would
describe it.
I think style is a very interesting notion; for a writer. the style
of flaubert is fantastic, it’s something like a research.
it’s a research to find and to develop behind the style,
something more important than the style itself. so style is
a vector. in architecture, I’m afraid of people using style,
just to be recognized by their pattern and to brand themselves.
so I hope to avoid being stylish and just to define and answer
something specific. in my work, each project develops its
own specific answer. I hate style. for example, we change
the name of our studio every two years to desacrilize the
brand name of the studio, its the same for style.

Did you follow that? You can even change your name every 2 years if your style gets the best of you. Why be pinned in by 4 walls?

That’s Roche’s “Hypnosis Room” for the Museum of Art Moderne Paris, above.

Or just read the whole interview, published on DesignBoom here.