About Me

I’m a copywriter.

I’m a journalist.

I’m a curator…

Lots of people wear more than one hat. But one thing that all my pursuits have in common is writing—good writing (I believe). I enjoy writing kick-*ass marketing text for the Web as much as I like blogging like an urban flaneur, or weighing in as art critic on The Whitney Biennial for The New York Post.

A painter once gave me some good advice. She said: “Work smart, not hard.” I still haven’t figured out how to follow that advice, ’cause I do both.

But I really, really like what I do.

Here’s a portfolio of recent writing clients and projects:

http://sarahschmerler.carbonmade.com

Samples of my print journalism:

Art in America (Gerhard Richter’s recent show at Marian Goodman Gallery)

The Village Voice (MoMA)

The Village Voice (Rochelle Feinstein, Review)

The New York Times (MoMA’s secret staff-art show)

The New York Times (NASCAR/art)

ArtCritical (Armory Show)

TimeOut New York (Ashley Bickerton, Review)

TimeOut New York (Jim Nolan, Review, W’burg)

TimeOut New York (Osamu Kanemura, Review)

The New York Post (take kids to MoMA)

The New York Post (Passover wines feature)

Examples of Web Content/Copywriting:

New York School of Interior Design (www.nysid.edu)

Identity5 (Graphic Design Studio) (www.identity5.com)

Partial Client List (Consulting/Web Content):

Charles Schwartz (photography collector and dealer); NYSID (New York School of Interior Design); Rena Schklowsky; Richard Golden; Paulius Nosokas; Erik Sanner; Francesco Masci; Ann Tracy; Zaun Lee; Sandi Haber Fifield; Gregory Montreuil; Identity5; Michael Bast

Collectives:

I’ve run/belonged to an artist-writer collaborative called CoLAB.

Published Catalogues:

Matt Magee at Bill Maynes Gallery (2000)
Lori Ellison (2002)
Karen Arm, “Paintings”; P.P.O.W. Gallery (2004)
Greg Stone, Pierogi Gallery (2004)
Johan Nobell, Pierogi Gallery (2005)
Ernst Benkert, “Drawings 1959–2005″; Kentler Gallery (essay) (2006)
Paul Santoleri, “Confluence”; Kentler Gallery (2007)
NYSID Academic Catalogue 2009–2010/ 2010–2011 (2009)

Lecture Sample:

Watch selections from a lecture I gave on “How to Write an Artist’s Statement” at DAC, 2009 (courtesy of Dumbo Arts Center):

Making a Statement from DumboArtCenter on Vimeo.

I give workshops on writing, and have been a professor at The New School, Pratt Institute, and Medgar Evers Collage. I’ve served as visiting art critic at City College–CUNY, Pace University, and Parsons, and have delivered lectures on how to write at Winkelman Gallery (#hashtagclass), Pierogi Gallery, Smack Mellon, Dumbo Arts Center, Brooklyn Arts Council, and The Bronx Museum (AIM Program).